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Rebranding @ HomeAdvisor
People
MY ROLE: Creative Director
DESIGNERS: Matt Wallen, Kynley Wallace, Shay Wright, Rebecca Yaffe
THE PROBLEM TO SOLVE:
When tasked with transitioning ServiceMagic to the HomeAdvisor brand, our mandate was to wholly reimagine the company’s identity. My creative team led efforts to redesign every touchpoint—from the logo to the website, mobile apps, marketing materials, internal communications, trade show booths, and office signage. We built new brand guidelines and visual assets to realign both internal and external materials with HomeAdvisor’s mission. Additionally, we evolved the homepage design multiple times post-rebrand to keep the brand experience fresh yet consistent.
