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Project Guides @ HomeAdvisor
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MY ROLE: Creative Director
DESIGNERS: Shay Wright, Becky Tillett, Kynley Wallace
WRITER: Megan Linhoff
THE PROBLEM TO SOLVE:
Our challenge was to create online project guides to help homeowners navigate the complicated world of large scale home improvement projects. These guides were intended to provide everything from materials resources to design advice. The first of these guides was an outdoor living guide. Each designer approached the design in different ways. As a team we decided we needed one approach that was more illustrative and friendly, one that was more geometric and clean and a third that resembled the look and feel of our current resource center from which this site would be linked.
